Hot on the heels of the Ncore Band’s ‘Deja Buile’ music video, the second town-based hip hop group CHOEB has released the video for their hit song ‘Magic Touch.’
The video has set the social media, especially Facebook, abuzz, and quickly racked up well over 1,000 views in less than 24 hours since its release on Sunday, February 26.
‘Magic Touch’ is the third single on CHOEB’s first official album, titled “Under the Lights.” The video was directed by Chad Ambo, a recent university graduate who specialized in Multimedia Production at UWI Mona.
Responding to questions about the viability of a hip-hop group in Dominica, and whether or not it is an attempt at replicating America culture, Ambo responded, “If you look on the international scene right now you have artists like Rihanna, Akon and Nicki Minaj who have non-US roots, and have gone on to dominate the American charts and market. The CHOEB members are talented; who knows if they will get the opportunity to export this talent? But I see nothing wrong in allowing young people to channel their time and energy into positive things that they enjoy doing, instead of idling and getting involved in negative acts.”